Thursday, May 31, 2007

Lefsetz on iTunes plus

Thanks to Bob Lefsetz for publicizing the fact that the just-released iTunes Plus embeds your iTunes username and email information INSIDE the DRM-free file. The rub here being that if you share your DRM-free file via P2P, the RIAA can track you down.

I write this blog on a MacBook, and am pretty loyal to Apple, but I gotta side with Lefsetz on this one...shouldn't this type of thing be disclosed, rather than left to investigative people to discover? I have to think Apple should guess that this would be discovered, so the mere fact that they did not disclose this up front gives the appearance of impropriety. EMI bares some of the blame.

I also still don't see why a 128 Kbps MP3 should cost $0.99, and a 256 Kbps MP3 should cost $1.29. Why the increase? The audio quality difference is negligible. Additionally, remember there are no physical distribution costs here, or costs of manufacturing. The public is smart, and knows $0.99 for a track is STILL too much.

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